About

Our first study, launched in July 2026, is a biweekly tracking survey of US adults, which is currently fielded by NORC at the University of Chicago.

AI is playing an increasingly large role in American life. One-off surveys, each with their own scope and methods, cannot reveal how views are evolving along with the technology. Our tracking survey sets a high-quality baseline of Americans' attitudes and uncovers changes over time, for all adults and different demographic groups.

The survey questionnaire was co-developed with Early Studies, based on qualitative interviews and more than twenty pilot studies. We continue to evolve the survey instrument and methodology, and welcome feedback from the public, journalists, researchers, or policymakers.

We have several other studies underway, which will be published toward the end of 2026 and in the first half of 2027.

The team behind Americans on AI is Caroline Behringer, president of Athena Insights, and Colin Bortner, its head of research.

Athena Insights

Athena Insights is a US-based 501(c)(3) nonprofit working to democratize access to world-class narrative research. We deploy the same sophisticated market research methods that built global brands and make the insights available for free to those working for a better future.

More at athenainsights.org ↗

Early Studies

Early Studies is a London-based signals intelligence company dedicated to understanding the complexities of human behavior, attitudes, and societal change. Using advanced research methodologies, they specialize in understanding how beliefs shape reality.

More at earlystudies.com ↗

Contact

Press inquiries should be directed to caroline@athenainsights.org.

For all other questions or feedback, email hello@athenainsights.org.